The goal of this project was to create a cohesive identity and website for a small business to market their brand. Anne's Art with a Twist is a small business that works with resin and hand-drawn details on various materials to create functional art. My mission as a designer was to create an identity for this client to market her small business as well as a way for her to communicate with her customers about custom orders.
Anne's Art - Branding & Marketing
Target Audience - ages 8+
This 10 week project was created as part of an Identity Systems class during the 3rd year of my Visual Communications degree at KSU.
PROBLEM
My client did not have a cohesive brand or website to market her new small business.
For this client, I created a cohesive brand including a logo, type system, color scheme, and tagline that were applied to all deliverables.
This client wanted a way to display her work as well as to
be able to communicate with her customers. She makes custom pieces so it was important for her to have a user friendly way for customers to connect with her and place an order as well as include details about the customization.
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Deliverables -
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Logo
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Cohesive branding
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Website
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Business cards
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Marketing banner
Site Features -
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Gallery
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Social media links
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Common questions
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About the artist
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Product information
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Custom order form
Logo Ideation
Final Logo
Marketing Assets
Check out more work below!
Thank you!
I hope you enjoyed viewing this project as much as I did creating it :)