KSU Esports

Branding & Marketing - Design Internship - 2022

During this internship, I had the opportunity to design for the Kent State Esports Team which holds a group of the best competitive video gamers across the school.

My goal during this internship was to create and redesign graphics to be used by the KSU Esports team for both informational and marketing purposes.

KSU Esports - Print and digital graphics

Target audience - high schoolers/upcoming athletes, alumni, parents, and the esports fanbase

This 15-week project was created as part of my internship during the 4th year of my Visual Communications degree at KSU.

Problem

Solution

PROBLEM

The Kent State Esports team did not have cohesive graphics that matched the brand and style guide.

For this client, I redesigned a full schedule to be printed and posted across campus and on their social media accounts. I also designed an individual game schedule graphic along with results and next match graphics. It was encouraged to create items to promote the team, so I designed a t-shirt, crewneck, sticker pack, and gif set.

Deliverables -